Objective:

Entice SBK customers to come back for everyday sweets.

Problem:

Customers typically only buy treats on special occasions.

Target:

People in the Richmond area that want good food and better company.

Insight:

When you buy from the source, you feel the love.

Strategy:

Your kitchen away from home.

WEbsite Copy

Before:

[Photo of Keet]

Ever since I was a little girl, it was something about the smell of sweets that brightened up my day. I had an EZ Bake Oven, where I made little cakes for myself and for my mom, and that love for baking quickly grew into a passion.

Fast Forward to the year 2020. I needed to take my love for baking to the next level. My husband bought me my first stand mixer for Christmas 2019, and the rest is history! I haven’t stopped baking since, and I now create sweets for people all over the world, for different occasions. Whether you need a cake for a baby shower, cupcakes for graduation, or just want some banana pudding as a comfort snack, Sweets By Keet has you covered!

After:

[Photo of Keet]

I had an EZ Bake Oven when I was little. Who didn’t? It taught me to appreciate homemade sweets baked by and for family. If I could brighten up my mom’s day with a cookie the size of a poker chip, I could do anything. As I grew up and met more people, my family got larger. I wanted to bake for the whole world, and help make it feel a little smaller.

I got my wish in 2019 when my husband got me a stand mixer for Christmas, and I haven’t turned It off since. I love creating sweets for people all over, no matter the occasion, but nothing beats the feeling of watching a first time customer become a familiar face. In the end, I don’t care if you’re five blocks or five states away, I wanna give you a taste of home wherever you may be.

Instagram Bio:

Before:

Sweets by Keet bakery, home of the strawberry crunch cupcake. Located in Glen Allen,VA. Also on DoorDash. Click on “order food” #VSUAlumni #GSUAlumni

After:

Sweets by Keet family bakery
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A slice of home in Glen Allen, VA. The only place you’ll find the strawberry crunch cupcake. Order now on DoorDash!

Facebook Bio:

Before:

Welcome to Sweets by Keet located at 10861 W. Broad Street, Glen Allen, VA. Specializing in cookies, cupcakes, and specialty desserts like homemade banana pudding and Oreo pie. Get you some! Serving the RVA and DMV area. Ships cookies to any state!

After:

Homemade treats in Glen Allen, VA. Cupcakes, cookies, and more, oh my! Come in and taste for yourself! Our goodies are local to the RVA and DMV area, but our cookies ship to every state!
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10861 W. Broad Street

Art Director: Mikaela Peters

Strategists: Von Walker & Sam Ferguson

Copywriter: Blake Carlson

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