Client: Bud Light
The Ask: Dispel the notion that Bud Light is just a pregame drink or a tailgate beer. Highlight the brand’s product line.
The Plan: Use beachside audio to create a visual that contradicts Bud Light’s typical uses, and foster curiosity towards their other drinks.
Script: Whether it’s a beer (can opens), a mango chelada (can opens), or a lime seltzer (can opens), Bud Light’s got ya covered. You can’t hear the difference, so taste for yourself.
Client: Virginia Commonwealth University
The Ask: Boost student morale at VCU with a one minute radio spot.
The Plan: Reinforce the importance of perseverance in higher education.
Script: Commonwealth may be in our name, but there’s nothing common about us. We’ve survived the failed classes, the all-nighters, the semester of peanut butter and jelly sandwiches. We fight hard now, not so we can rest later, but so we’re prepared to fight even harder.
30,000 different faces, from hundreds of hometowns around the world; it’s no mistake we’re all here. We make a conscious decision everyday to keep going, and to keep learning and there will never be enough to learn. We do it because we know soon enough we’ll wake up and it’ll be graduation day.
And for those graduating through a screen, it is just as earned as a graduation on a stage. It’s not as glorious or grand, but it is just as momentous. An education worthwhile isn’t about one event, it’s about all the moments that go you there. No matter where your journey ends, start it with VCU.
Client: Red Bull
The Ask: Attempt to go viral on social media with a Red Bull promotional video aimed towards college kids.
The Plan: Highlight Red Bull’s versatility in everyday life as opposed to marketing it as an extreme, high performance drink.
Client: Project Yellow Light
The Ask: Film a short PSA warning against the dangers of distracted driving.
The Plan: Make the PSA feel like a skit, appealing to teenagers through the personification of their car and phone.